In conjunction with The Sustainability Institute and Marketer magazine 1. Communicate Benefits: Explain to clients how they’ll benefit from commissioning more environmental strategies – from tax and financial savings to happier and more productive employees, which can lead to valuable returns and attract new business. 2. Illustrate, Illustrate, Illustrate: It’s said a picture is worth a thousand words, and it can be worth more than that in selling a service or a product to a client. Testimonials from happy clients are one …